What began as "a simple application of more" iPad is it transforming in depth the way we consume information online? Flipboard has at least raised some vocations, to arouse the interest of Google.
The web sofa
Recall. While some may still legitimately wonder about the real use of a tablet, which may not correspond to their use of computers and the web, one thing is certain, especially with the iPad and some applications: they offer a web experience completely different from what we knew before ... iPad: from foraging to reading the paper or reinvented. Is produced on a shelf just because the media is not really suited to long sessions of work for which has yet invented anything better than the trio screen-keyboard-mouse, but it consumes a lot, and under conditions ideal: Users of tablets would increase 5 times more time on news sites that users on the PC.
As such, Flipboard is an application must, and we say, purely awesome. Those that can serve as the sole investment in an iPad, as long as one is a great devourer of information. Maybe even the best application for iPad. A reference which laid the foundation for a standard playing digital tablet, as well as icons and windows on the PC to the beginnings of modern computing. So inevitable that others have launched - with varying degrees of success - on the niche: ZITE Taptu or part of them, with a special mention to ZITE, very clear and pleasant to use, including that little bit extra up by the progressive personalization of news sent to you according to your preferences.
Add to that the social dimension of these apps, which can share, annotate content, and respond to them directly in the application, and you have all the ingredients together to attract the covetousness of the web giants. This was the case with ZITE that just out of the cocoon was acquired by ... CNN. This was almost the case also with Flipboard, for which Google also had serious intentions to buy, after conducting an experiment in September 2009 with FastFlip, closed since.
Soon the general public?
According to information reported by RWW, which in turn gleaned from an indiscretion of Robert Scoble, Google would work on a similar application to Flipboard. With a "benefit" on the latter: the application would be available for iPad and tablets Android, while Flipboard is only available on iPad (and soon iPhone). In this regard, I think the strategy is the right Flipboard: focus on a single OS (and as to be most prevalent in terms tablets) to draw the very substance and achieve perfect visual, sensory and functional in any case would not be achievable on a shelf Android, for obvious reasons of fluidity and screen quality. Note in passing that for all these reasons, Flipboard raised since its inception 60 million dollars from various investors for an estimated 200 million valuation. Not bad for a free, no pub app used to read the web differently ...
The application of Google, called Propeller, thus resembles a mix of Flipboard, ZITE, Pulse Edition and AOL (not available non-US), but it is not clear all of its features and its date of publication.
Beyond the application itself, it is interesting to note that Google is very interested in a very specific use: the use of information on shelf. A sign that this trend is probably considered potentially widespread to a wide public in the coming years. If I press publisher, I would look seriously at the issue.
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