HC electronic network: Beijing Municipal Commission of Commerce said on December 1, appliance trade-in policy implementation deadline is tentatively scheduled for December 31, 2011. Thus, the implementation of more than two years appliance trade-in policy will temporarily come to an end. At the same time, Beijing in September this year launched the first nationwide promotion of energy efficient appliances experimental work, to February 29 next year, trade and consumers to buy energy efficient appliances, trade-in to receive subsidies, but also can then obtain energy subsidies. "You could say, 'double subsidy' policy, for the promotion of energy saving and recycling economy in Beijing develop and expand energy-saving appliances consumption has played a positive role." China Video Industry Association Vice President Hao Ya-Bin, "China Electronics "told reporters.
November sales of new single-month record high
Beijing Municipal Commerce Commission's latest statistics show that by "double subsidy" policy good, 1 to 11 months, the Beijing trade sales of new appliances 1.766 million units, the amount of sales 6.78 billion yuan, an increase of 6.5%. One November, a record single-month record, trade-in sales of new appliances 265,000 units, the amount of 993 million yuan sales, growth of 7%, compared to last year an increase of 86.9%.
Reporters learned that, compared with home appliances, home appliances trade policy without the need for short-listed bidding companies, home appliances price, buyer to apply for subsidy payments, and many other steps to reduce the intermediate links, to provide consumers with the convenience. And subsidies for energy efficient appliances more energy-efficient products for the expansion of consumption has played a positive role.
According to the Beijing Municipal Commission of Commerce to the relevant parties, the subsidy policy involves a range of energy-efficiency labeling or two energy-efficient appliances, including televisions, refrigerators, washing machines, air conditioners, computers (equipped with energy-saving display), where to buy an energy-efficient appliances will receive the highest subsidies per $ 300.
Reporters recently visited is located in Haidian District, a large appliance store, a shopping guide staff correspondent calculations, if the purchase price of 4,000 yuan a level of energy efficiency televisions, in addition to obtain 10% of the price of the new TV $ 400 trade-in subsidies, $ 300 can then enjoy subsidies for energy efficient products, received subsidies totaling $ 700, the actual purchase of TV with a 3,300 yuan, the equivalent of playing a 8.25 fold. From this, the "double subsidy" to bring benefits to enable consumers to benefit.
Beijing Municipal Commission of Commerce data also show that since August 2009, Beijing launched appliance trade since the Commerce Department audit subsidies total 1.09 billion yuan, the financial sector subsidies total of 1.03 billion yuan.
Reporters saw at the store, enter 12 months, home appliances businesses who have catching trade of the "last", by Christmas, New Year and other holiday-related promotional activities launched, Beijing appliance market is expected to usher in another consumer. " small peak. "
Energy-saving appliances sales surge
China Institute of Standardization Research shows that if the Beijing air conditioning, energy-saving appliances such as flat-panel TV usage from 50% to 100% of the expected product life cycle (10 years) can save over one billion kwh.
Although the energy-saving effect is very significant, but the higher price is still the impede the popularity of these products one of the factors. Hisense Kelon Marketing Director Yang Hongmin Beijing branch of the "China Electronics News," told reporters that, because of higher energy prices, the market is still relatively low but there are a large number of low-cost energy efficiency of old technology products.
The reporter learned that the home appliance business, these preferential policies so that they benefit a lot. On the one hand, the state capital subsidy by the way, will help to reduce the price of energy-saving products, expanding market share of energy-saving appliances; the other hand, government support for energy-saving products, home appliances will also guide and encourage enterprises to speed up energy-saving technology research and development, improved product mix, technological advancement and industrial upgrading.
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According to Yang Hongmin said, Hisense Kelon was stopped since 2008, the following three energy-efficient air-conditioning products, is currently 98% of Hisense refrigerators can enjoy subsidies, Hisense washing machine in the 1 to 11 months of sales growth is also very obvious.
Chang Zheng Yi, Beijing Branch Marketing Manager is also on the "China Electronics News" reporter, said, "double subsidy" for businesses is a good policy, according to him, the current level of energy efficiency Changhong TV sets accounted for 90%, Since 2011, subsidized policies, marketing strategies to promote the adjustment of other factors, sales growth of about 20%.
Community awareness of the environment
With the "trade" policy out, deal with the problem of waste home appliances become the focus of consumer concern. Beijing Municipal Commerce Commission's latest statistics show that since August 2009 since the city to carry out household appliances trade, recycle old electrical appliances were 4.086 million units.
Reporters learned that, at present China's home appliance recycling mainly in two ways, one is personal (small traders) recycling, recovery may be renovated later sold to second-hand goods market, or dismantling or burning may sell part of the left , other parts readily confused with ordinary garbage thrown away. This approach not only resulted in a tremendous waste of resources, but also led to environmental pollution, health hazards and many other issues. Another way is through the trade waste recycling by a formal unified recovery management, to get a better classification and recycling.
Hao Ya-Bin, but frankly, there are also regular recovery mode needs improvement issues such as lack of effective policy support, the competent authorities for the specific treatment methods and standards is not clear enough and so on. In addition, due to the limited number of recovery, the current profits of these enterprises also generally low.
It is understood that many developed countries have paid great attention to recycling of resources, such as Japan will be used to pay the recycling fee consumers, appliance manufacturers and importers responsible for recycling and reuse of waste a way to handle household appliances.
China Household Electrical Appliances Research Institute of clean technology, said Lu Jian, subsidies to encourage consumers to use energy-efficient home appliances and appliances out of the waste recycling enterprises to formal processing; In addition, subsidies can effectively guide the home appliance business in the design, production, sales, recycling of the whole industry chain are implanted in the concept of low-carbon, thus completing the upgrade of the green industry. As a result, consumers and businesses are doing to the corresponding social responsibilities.
So to some extent, the "double subsidy" social benefits generated by even more impressive than the economic benefits.
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