Monday, November 28, 2011

Fnac launched the reading lamp by Kobo Fnac to compete with the Amazon Kindle.

Fnac today launched its electronic reading light, the Kobo by FNAC. The distribution will be made ​​within 81 Fnac stores in France and on the website of the brand.

This e-book reader brings many innovations from the Fnac Reader, the old reading lamp from the brand that has not been very successful. Fnac has decided to rely on the Canadian manufacturer Kobo (5 million ebooks sold worldwide), which is one of the biggest competitors of Amazon and its Kindle, which is a real commercial success.

Kobo, has just been bought by the Japanese Rakuten, the owner of PriceMinister. The offer by Kobo Fnac, landed, strong library of nearly 2.5 million e-books, newspapers and magazines pay, and a million of free content. All available on PC, Mac, iOS, Android and BlackBerry.

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