Nokia Research (urgent) the "cool thing"

Nine months ago, Stephen Elop gave a cry of alarm: "Our platform is on fire!" The Canadian engineer, the first non-Finnish to lead Centenary Nokia, announced in the wake of an agreement with Microsoft, the house where he had leadership. "Two turkeys can not give birth to an eagle," laughed then Google. From this union was born Lumia, the first line of smartphones powered by the Finnish Windows Mobile Phone. These will they be "the cool thing" qu'Elop is calling for? There is an urgent need to address the existing Finnish mobile Android and iPhone. The former student at McMaster University in Ontario, which highlights "a very good start" in the range Lumia, wants to believe.
The future of Nokia is not to be acquired by Microsoft, with whom you have just signed an agreement?
I can assure you that Nokia and Microsoft have never mentioned this possibility. The reason is that each of us needs the other. Microsoft needs a strong partner to establish its operating system Windows Phone. As for the users of our smartphones, they may, in addition to various services like Nokia Music and Nokia Drive, access to 40 000 applications from Market Place, the marketplace of Microsoft.
But how to cope when your sales are declining in the world?
First on and off to conquer the high end, as we have to do with the range Lumia. More importantly, we have a unique position in emerging markets like India, Brazil, China or Africa. Our job is to interest us in the next billion people who will use the tool as the first mobile Internet access. In Africa, people in the street can not afford a PC, so the phone becomes the only way to access the Internet.
But you have to face competition increasingly fierce Chinese Huawei or ZTE, or Mi-Fone in Dubai ...
We have to be creative. In India, we have developed a service called Nokia Life Tools, which allows a farmer to know which markets it is most interesting to go sell his crop. And Nigeria, we sell a dynamo that connects the front wheel of a bicycle to recharge the mobile. Useful in a country that lacks electrical outlets!
It is only to meet basic needs ...
Remember that there is a generation that aspires to meet the same needs in the West. Last year we launched in Pune, India, a service called Nokia Money and can pay bills via their mobile phone through text messaging. Worldwide, there are over 4 billion mobile, but only 1.6 billion bank accounts ... With our platform Qt, we encourage developers to continuously power the Nokia Store and 60,000 applications. There are language courses, guides for its accounting, a tax calculator ... Our slogan is "Apps for All!"
China, for against, is an eldorado difficult
We are one of the few technology companies headquartered in the West and successful in China. In 2010, we sold 80 million phones in China, up 14% from 2009. When you use a Nokia phone in China, you have access to local community website Sina or Instant Messaging QQ, which has more than 800 million users. As a result, our devices differ in place: the local search engine Baidu is present on each mobile. We must adapt. Western big sites (Google and Facebook, Ed) are not so popular that in China. That is our strength: being able to adapt to each country.