One hundred and eight billion dollars, that's profit before taxes generated by sales of pick-ups U.S. since 1990.
You read: profits. This figure is staggering to a recent study that explains the attachment of the Detroit Three "small trucks" according to the consulting firm Bernstein Research, F-150 pickups, Ford, Silverado, Sierra, GM and Ram, Chrysler, are continuously since 1990, year after year, the three most profitable vehicles, with annual profits by model, on the U.S. auto market.
The study comes with a top 12 vehicles of the highest paying for their manufacturers, as here, without further delay.
1. Ford F-Series
2. GM Silverado and Sierra
3. Chrysler Ram
4. Mercedes S-Class
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5. BMW 5 Series
6. BMW 3 Series
7. Mercedes E Class
8. Lexus RX
9. Jeep Grand Cherokee
10. Honda Accord
11. Porsche 911
12. Toyota Camry
To a lot of profit in the car, say the authors of the study, it is essential to sell a model well established, and then you either 1) sell expensive cars, or 2) sell lots and lots of cars .
The Detroit Three occupy the stage of profitability with their pick-ups because they sell very expensive and they sell a bunch. By cons, it sells relatively few Mercedes and BMW, Lexus, and Porsche 911, but their profit margins are among the highest in the world. The Accord and Camry compensate for their small margins by selling in record numbers. Jeep The ninth is a bit between the last two categories, good sales, margins not worse.
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