The Playbook RIM did not meet the expected success and inventories of unsold will somewhat fill the group's finances. The Canadian said he would have to release nearly half a billion dollars to wipe losses.This information is not a surprise. The friendly interface of the BlackBerry Playbook and successive price reductions (to reach 199 dollars) have not been enough to charm the number of customers expected from RIM. The tablet, propelled in a market largely dominated by Apple (11 million iPad sold in the last quarter) and the plethora of Android slate - which were preferred by application developers - suffers from some flaws (the need to be equipped with a device to access e-mails) that does not go unnoticed.
If in the first quarter of its sale last spring, it sold 500,000 units, the following have not been so beneficial: 250,000 tablets were gone by the third quarter of 2011 and only 150,000 in the last quarter .
V2 in 2012
Faced with this failure, RIM will have to come out of pocket $ 485 million to fund its losses.
Of course, this has implications on the quarterly revenue of the manufacturer, which is lowering its objectives, waiting for better days in 2012. Shareholders will appreciate. RIM provides, however, that will not come out of the market for touch pads defeated.
Next year (beginning of the year if all goes well), a software update should fill the gaps and smooth out imperfections in the platform. This second version will support a particular part of the Android catalog.
As bad news was not enough, RIM had provisioned $ 50 million to absorb the failure of its global services, in October. Fortunately, Canada has a strong cash flow.
No comments:
Post a Comment